A common failure of many plans is the lack of ongoing communication to plan participants. Employees will generally forget how the plan operates, how vesting works, when payouts may be made along with most other pertinent information about the plan. In particular, they may not have a clear or accurate view of the potential value the plan may produce for them.

A strong communication plan will include regular updates on all pertinent plan information. In particular, the company should continually reinforce current and potential future plan values. The purpose of the communication strategy should be to see that all participants have clarity about the plan and perceive the potential award value as achievable and meaningful.